END CLIENT
United
Way of Lee County
USE/FUNCTION
The
"Do a good turn" theme, created by Tuesday
Nite Marketing & Media & Advertising,
was a terrific vehicle for linking visual
and verbal ideas together using concepts
familiar to most of us: roads, traffic signs,
and automobiles. The logo and the accompanying
screened road image appeared on campaign
materials throught the latter half of 1999
and early part of 2000. Many say it was
the most memorable, recognizable combination
in years.
DESCRIPTION
Two-
opr three-color, mixed formats
DESIGNER
Richard
Williamson
COPYWRITER
Richard
Williamson
UNITED WAY CONTACT
Kelly
Graddy Powell, United Way's Director of
Marketing, who can catch dropped balls while
juggling knives. She's remarkable.
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