1999-2000 UNITED WAY
CAMPAIGN SLOGAN AND LOGO

END CLIENT
United Way of Lee County

USE/FUNCTION
What's more identifiable in America than a roadsign? We played on that concept, and the ancillary ideas of roads, travel, breakdown and rescue, to form the central message of the 1999-2000 United Way campaign.

DESCRIPTION
Two- opr three-color, mixed formats

DESIGNER
Richard Williamson

COPYWRITER
Richard Williamson

 

 

 

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